Alex Amengual

First National Campaign in Spain – BMW

Productions

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Despite being born in Spain, considering myself Spanish, and now living and working here for several years as well, I had never actually done a Spanish campaign! When I moved to Barcelona this spring I went to meet with well known Spanish agency SCPF and only a few weeks later was shooting my first national campaign… for BMW.

As we all know, Spain is ‘different’ and this was no exception to the rule; the ad had to be shot during the filming of the TV commercial (which is something I’ve done a lot of), but I had to shoot the featured actor on a road on his own and then add the car previously shot in a studio in Germany in post-production!

Aparently this is BMW policy and they only allow press ads with their approved car shots. Well; I happened to know the stunt driver on the shoot and convinced him to drive the car into my shot – just to get the proportions right – and even though I did plan to do the car replacement in post as requested, once they saw the shot it was approved and the real car remained in the campaign – for the first time in BMW_Spain history!

BMW

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