Yesterday I went with my friend from Luis Franco Ferrer to scout palaces in Palma for an interiors editorial for AD Magazine. This place absolutely blew my mind as an amazing location. Abandoned for decades, it’s decaying beauty was stunning. I spend nearly three hours taking photos of the room after room of spaces and corridors. See the gallery post for a small selection of shots. I will definitely be shooting a fashion session here soon so look out for that!
Despite being born in Spain, considering myself Spanish, and now living and working here for several years as well, I had never actually done a Spanish campaign! When I moved to Barcelona this spring I went to meet with well known Spanish agency SCPF and only a few weeks later was shooting my first national campaign… for BMW.
As we all know, Spain is ‘different’ and this was no exception to the rule; the ad had to be shot during the filming of the TV commercial (which is something I’ve done a lot of), but I had to shoot the featured actor on a road on his own and then add the car previously shot in a studio in Germany in post-production!
Aparently this is BMW policy and they only allow press ads with their approved car shots. Well; I happened to know the stunt driver on the shoot and convinced him to drive the car into my shot – just to get the proportions right – and even though I did plan to do the car replacement in post as requested, once they saw the shot it was approved and the real car remained in the campaign – for the first time in BMW_Spain history!
Great video from amazing video-master Hans Hansen, El Relizador. Featuring model Nena Suicide from the shoot for the poster of this year’s Fashion Freak Festival which will be held in Seville, Barcelona & Paris, and which Alex is photography director of… much more on this to come, watch this space.
Alex was selected as Stills Photographer for Daniel Aguilarte’s new short film to be shot in Mallorca during February and March ’08. The production company is TwinPics, and the story is about a series of relationships around a girl trying to quit smoking. The main role is payed by spanish actress Leticia Dolera.